Company Director of the Miss Earth brand - Mrs L Powell

Miss Earth UK Director


Miss EARTH was launched as an annual national event in the UK in 2007 thanks to the lady behind the scene’s Louise Powell working on behalf of Carousel Productions Inc the founders of Miss EARTH® who decided to reinvent and improve the concept of beauty competitions for the new millennium in 2001.

Louise is a wife and mother to two young daughters and works tirelessly to make Miss Earth bigger and better each year and works for the love and passion for Miss Earth's Beauties for a Cause.

Louise is no newcomer to the beauty industry having been a former beauty queen herself winning over 30 titles in the 90’s, is the only non socialite or non royal english girl to have been photographed by the late Patrick Lichfield (5th Earl of Lichfield, Lord Lichfield) first cousin to the Queen and her family where invited to dine with him in his home. Louise has been there, done it and much more with over 25 years experience as a pageant and competition organiser. 

Louise gives UK girls the opportunity to each leave behind their own individual legacy where her winners are the face of the company. Louise creates a pageant system based on family values and making a difference through contestant platforms. She is the direct and main point for all contestants and her titleholders appreciate that she recognises that there is life outside of pageantry and that personal and family needs come first. 

Louise's passion to bring the MISS EARTH system to the UK because she wanted UK girls to be recognised as true beauties for a cause using the opportunity to promote environmental conservation and animal protection.

The aims of the Miss Earth platform are more relevant than ever, we are seeing the devastation that not making much of an impact in the UK has led to and with the power of our finalists, past and present winners they can make an impact to change and to empower our younger generation to make small changes now for the future protection of our environment and our animals. 

 Amira is a former Miss Earth - Northern Ireland 2013 representing NI hosted in the Philippines in Miss Earth 2013.

 National Final Presenter

 Julieann a former Miss Earth - Northern Ireland 2016 and Top 16 international placing representing NI hosted in the Philippines in Miss Earth 2016.

Contestant Coordinator and